About

About Crossfire

We are a tight-knit team, proudly based in Auckland, New Zealand. We are made up of tech and business experts, as well as project managers, with a passion for everything EDI/API and an impressive list of top tier clients from around the world.    


Because of our integration expertise, we’re a distinct team within Sandfield, a supply chain integration management company.  Like Sandfield, we pride ourselves on providing a practical and measured approach to all our integration solutions and client relationships.

The Crossfire team is led by Henry Payne, whose depth of experience has come from being part of the Sandfield team for 13+ years. During this time he has helped grow the EDI arm of the business to a point where it made sense to create a specialised Crossfire EDI team. The team has been focused on working with a diverse range of customers, from medium-sized businesses to publicly-listed companies with billion-dollar revenues.

Us in a nutshell:

  • We’re made up of 10 ‘outcomes-focussed’ team members (and growing).
  • Our expertise is in providing our customers with an end-to-end solution, removing the technical complexity of the integration process and making it as hands off as possible for our customers.
  • Typical clients need us for handling such messages as orders and invoicing, but we also provide customised solutions such as container tracking.
  • We have a range of clients including Foodstuffs, Mainfreight and Linfox. Some of these have been with us for over 20 years.
  • We continue to provide integration solutions globally, dealing with such retailers as Tesco’s, Walmart and Amazon.

What Crossfire delivers:

Simplicity Simply engage with Crossfire and we will get the service happening at a transparent cost. No complicated and expensive setup projects.

Outcomes: Crossfire enables you to focus on the business outcomes you need from your supply chain integrations. We deal with the technical complexity and business process challenges.

Clarity: We take responsibility, monitoring what’s happening and alerting you if there are any issues.

Performance: We guarantee levels of service based on agreed performance metrics.

Safety: We ensure your data is protected.